We’re a close team of stylists with over 100 years combined experience and we know that a special bond exists between you and your hair stylist, it’s a relationship built on trust.


The story of bringing our products to market started off when we identified a big problem: faced with a sea of products clients still struggle to find the right one for their hair type, something that lives up to the hype and promises.

We wanted to create an intelligent hair care and styling system that adapts to every hair type, lasts all day, and is quick and easy to use.


A product range was needed to solve this problem…

Our clients often told us that their hair was much easier to control and style the day after they washed it. So we made it our mission to replicate that 'next day hair' feeling. We needed to eliminate the feeling of overly soft, static and flyaway hair that is often associated with freshly washed hair. We needed to find a solution that was easy to apply and manageable at home, which wasn't too heavy or sticky. We couldn’t find a single product that could do all of this, so we decided to make our own…


With help from a brilliant team, we succeeded in solving the problem by developing products that give weightless control to all hair types. The 24 Hour Minute Styler has become a huge success along with a game-changing Volume spray.


Our brand now reaches a global audience, and we sell our unique hair products all over the world. We continue to create better solutions for our clients, regardless of their hair type, bringing the Stylist's Secret to everyone.


The 24 Hour range provides a salon-quality finish at home. Up until now, our products have been a stylist's secret, creating a professional touch to hair styles.

Now available directly to you, the 24 Hour Hair range will control your hair, making blowdrying and styling easier, but without the weighted or sticky feeling of many mass-produced products.

We all know that hair is more controllable and easier to style the day after washing. Our Next Day Hair technology gives you that next day hair control, today.

The 24 Hour product range will always stay true to its heritage of finding solutions that make managing and styling your hair at home much easier.

We're proud of our Great British roots. We design, manufacture and distribute all of our products from the North East of England in the United Kingdom.


Our unique formula has been developed in the salon by real stylists, using decades of experience and expert know-how. Tried, tested and refined on all hair types and styles, our recipe is a closely guarded secret.

The 24 Hour Hair product range lets you blow-dry in complete confidence, safe in the knowledge that your hair will behave.

Click here to view 24 hour styler in action and see what others including industry professionals are saying about this truly unique product.


The 24 Hour Hair product range is suitable for all hair types, including frizzy, thick, curly, wavy and kinky. The specially formulated ingredients are not only kind to your hair, but also give you more control.

This allows for much easier  styling and makes unruly hair much more manageable.

You have successfully subscribed!