Frustration typically leads to a very basic question, ”What if...?”, a question we’ve all asked ourselves at some point. It usually crops up when a problem is encountered, the chin rubbing begins, and the pursuit for a remedy commences.

As a busy stylist, I’ve used many professional brands, but what consistently exasperated me (and probably you, as well) was that none could offer a simple solution to the perfect blow dry, without having to crowd a shelf with products to achieve it.

What if multiple products weren't needed? What if it were possible to do the same with one or, at most, two?

Looking to answer these questions, my quest towards a simplified alternative began. (Honestly, I had no idea what I was getting myself into nor that it would become an obsession. My wife would unhesitatingly wish it hadn’t.)

I obviously knew I couldn’t get this done alone. As the development process unfolded, the unflinchingly frank opinions from my clients and team of stylists proved to be worth their weight in gold. The seemingly endless fine-tuning of the formulae by an incredibly talented cosmetic chemist also pushed the effort forward, not to mention healthy doses of patience and persistence. The result? A Stylist’s Secret.

I am delighted to say the feedback we’ve received about the fruits of our labours, A Stylist’s Secret, has been satisfyingly and overwhelmingly positive.

So if you, like many others, have been thirsting for a fuss-free solution to a thicker, fuller blow dry, I would humbly suggest looking no further than A Stylist’s Secret.

I am extremely proud of what we’ve created. I truly am. And I have the fullest professional confidence you will not be disappointed with the results.